A plus to owning your own home is the freedom to get your ‘furever’ friend. By pointing out the features of your house that make it a ‘pet-friendly’ home in your listing, you’ll be able to attract these buyers rather than alienate the 61% of American households that have a pet!
If you are a homeowner planning on listing your home for sale, how do you make your home stand out to millions of pet owners searching for their dream home?
Most animal owners, actually 99%, consider their animals as part of their own family. It doesn’t matter if its a dog, cat or other kind of pet species, 95% of owners are looking for a housing community that allows animals.
A current study by the National Association of Realtors (NAR) showed that there are alot of aspects of the home buying, selling and owning greatly impacted by American’s love for their pets.
It should come as no big surprise that $66.75 billion was spent on pets in the U.S during 2016, with $70 billion projected for 2017. NAR’s President William E. Brown shed some light on the impact of pet owners and their home search for a ‘pet-friendly’ home.
“In 2016, 61 percent of U.S. households either have a pet or plan to get one in the future, so it is important to understand the unique needs and wants of animal owners when it comes to homeownership.
REALTORS® understand that when someone buys a home, they are buying it with the needs of their whole family in mind; ask pet owners, and they will enthusiastically agree that their animals are part of their family.”
The Power of Pets When Choosing the Right Home
- 89% of pet owners say they would not give up their pet due to a housing restriction
- 81% of Americans say their pets play a role in their housing situation
- 31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
- 19% of Americans say they would consider moving for their pet
- 12% percent have moved for their pet
According to Builder.com, new home builders have started putting in retractable pet gates that tuck away neatly inside door jams as a highly requested feature in new homes to attract pet owners to a ‘pet-friendly’ home.
So, if you are a homeowner looking to sell in today’s pet-friendly environment, point out the features of your home that will attract pet owners:
- Fully fenced in backyard – (91% of pet owners ranked this as the most important feature of a home to accommodate their pet)
- Locations of dog parks/walking paths/pet-friendly beaches in the area (71% ranked this as the top feature of any neighborhood they would consider)
- Proximity to veterinarians/groomers/pet supply stores (31%)
Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs.
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